Making the Quran even more accessible for the world’s Muslims

Bayyinah is one the world’s largest Islamic education platform. We combined a brand refresh with an improved user experience for Bayyinah TV.

Creative
Performance
Strategy
Tech
UX

How Manza turned the page for Bayyinah

Brand Refresh, Strategy & Campaign Activation

The Challenge

29.7m

Impressions

24000

New subscribers

Bayyinah is one of the world’s biggest Islamic education brands. Millions of people visit Bayyinah.com to read Ustadh Nouman Ali Khan’s inspiring articles.

But it’s Bayyinah TV where learning really comes to life. Over 2,000 hours of video content cover all aspects of Islam and the Quran—but this growing library was becoming difficult to navigate.

The Work

This was a case of evolution not revolution.

We made subtle changes to the logo, enhancing stand-out while retaining its heritage. A new headline font reflected the eloquent tone of Ustadh Nouman. We also developed a secondary colour palette and icons to make navigating Bayyinah TV’s content easier.

We applied the new look across all digital assets, including a new Bayyinah TV homepage, optimised for conversion.

Along with this, we developed CRM campaigns around gift subscriptions for Eid, and to encourage people to upgrade from free to paid membership.

The Results

29.7m

Impressions

24k+

New subscribers

The refreshed brand brought more recognition and engagement through social media.

We’re still totalling the number of new paid subscribers to Bayyinah TV, but look set to exceed expectations along with the the refreshed homepage helping to deliver more conversions.