Putting Offa miles ahead of
the competition

Speed was Offa’s edge, so we made it their identity. An F1-inspired visual identity – bold yellows, stripped-back lines, built for performance – broke the monotony of corporate blues and greys.

We created a hero campaign built around “Jumping Through Hoops” – a single, unforgettable image that captured the frustration of old-school finance. This idea became the heart of our paid and organic push across Facebook, Instagram, TikTok, LinkedIn and email – showing customers the pain of the past and the relief of Offa’s faster, simpler way forward.

In just a few months, Offa grew from a little-known challenger to a recognised force in Islamic finance. Our campaigns generated 1,438 qualified leads and drove website traffic from zero to 20,000 visits a month at peak, evidencing the campaign’s effectiveness.

That surge in visibility and trust set the stage for bold innovation – including the launch of the UK’s first Sharia-compliant Bridge-to-Let product, a milestone that cemented Offa’s reputation as the sector’s pace-setter.

The race isn’t over. Offa’s next chapter is about scale – taking its message of speed and simplicity to more customers across the UK.